Living For The Brand Cowboy Church was organized in 2000 when a group of fellows decided to form a small church and get back to simple Bible teaching and worship. They recognized the need in this small country town of Athens, Texas, to reach out to their buddies and their families that didn't feel comfortable attending traditional church services. LFTB was started with 8 people. Out of that 8, one had a harmonica and keyboard and another had a guitar. Those 8 began to meet in the J.D. Lewis Arena of the Henderson County Regional Fair Park. Today, Living For The Brand sits on 20-plus acres on North East Loop 7 in Athens, Texas, and is the home of the Aubrey Daniel Memorial Arena.
Each Sunday morning, 400 or more folks from all walks of life and all denominational backgrounds gather at Living For The Brand to hear God's word preached and worship together. The Gospel of Jesus is presented in a manner that is easy to understand and practical for everyday life application.
The music is different here, and we like it that way! It's a little country, a little western, a little swing, a little bluegrass, and whole lot of gospel that lifts up the name of Jesus during worship time. We don't sing from hymnals and we don't pass an offering plate. The dress is casual--mostly jeans, but however you are comfortable is how we want you to come. We believe that God is more concerned about where you are going than where you have been. So no matter your situation in life, come as you are!